Services

Marketing Consulting

Our marketing consulting service focuses on solving two distinct problems.

Brand alignment

When various aspects of your business deliver different messages, your brand image becomes confused. At every touchpoint your customers should receive a consistent message, so they don't see an ad for a luxury brand and walk into a hole in the wall. Each experience can satisfy a customer's needs, but if they walk into a luxury restaurant in jeans and a T-shirt they'll be agitated.

At Black Owl, we look at the entire customer experience and ensure every aspect of a customer's journey is cohesive. Customers receive the same message from the website that they get from social media, and they get the same message from social media that they get when they enter your shop. That way, there are no surprises, everything feels familiar, and they'll want to return to that feeling again and again.

Customer Segmentation

Some companies think of customer segmentation strictly along demographic lines. They segment customers by race, age, gender, and income and believe they have actionable insight. This form of segmentation is ridiculous. A black male who likes anime is very different from a black male who's into football. You may be thinking someone could like both anime and football, which is accurate and proves our point even further.

Basing segmentation on experiences customers adore and detest is the only way to create actionable insight. Do your customers want constant attention, or do they want to be left alone? Do they like waiting on line, or do lines make their skin crawl? These questions will give you a robust idea of who your customers are, and with that, you can design experiences based on their likes instead of the color of their hair.

Marketing Execution

Ideas are nothing without execution, and we understand that executing can be the hardest part. You want to cook amazing food and make exceptional wine, and you don't want to spend your days researching google AdWords. That's where we step in. We'll create the posts, update the website, hire the videographer, and anything else you may need. You can do what makes you great, and we'll make sure everyone knows about it.